SEO is the process of editing and organizing the content of a website so it scores high in the ranking algorithms of common search engines (Google, Yahoo, MSN/Bing). A high scoring website will appear at or near the top of searches for specific Keywords. The algorithms used by search engines are quite sophisticated and continuously evolving.

Many web site designers are very adept at communicating the marketing messages “within” the site, but a professional SEO company can ensure that the content of the site is properly structured so it ranks high with the search engines.

A strong web site on its own is only useful if people who already know about your brand or service directly type your URL into their Browser. A strong ranking in the search engines will drive people to your site that may not have known about your website previously.

The search engines use what is called a Spider or Robot to scan the pages of each and every website including yours and record the information available in their database. Remember that search engines such as Google are basically websites much like yours only the service they provide is to accumulate information about websites and Rank those sites using their sophisticated algorithms to decide which sites should show at the top of their directory when a search is made for a particular Keyword or term.

Having your website optimized is the best way to ensure that the spider or Robot doesn’t miss any of the valuable information that would put you at the top of their organic listings.

The 3 basic things you need to get started are a domain name (URL), a web site and a web hosting service.

First, you need to do a name search to determine if the name you want is available and then discuss domain name extensions (i.e. .com, .ca, etc). Next, you need to choose a registrar and register the domain name that was available in your search.

Make sure that all spellings are correct at the time of your search and registration as they will only tell you if it is available not if it is correct. If you are unsure about what is best for you we can recommend registrars as prices vary greatly or we can register the name for you.   

We highly recommend Register4Less.

Web hosting is an Internet service that provides web space on a server for your website files and makes it accessible on the World Wide Web. Web hosting is typically billed monthly, quarterly or annually.

Make sure you pick your hosting company carefully as it is your email service as well as your actual site that must be reliable. Web hosting can also have an effect on how search engines rank your site.

Register4less provides this service in a variety of packages.