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Frequently Asked Questions
What is SEO? (Search Engine Optimization)
SEO is the process of editing and organizing the content of a website so it scores high in the ranking algorithms of common search engines (Google, Yahoo, MSN/Bing). A high scoring website will appear at or near the top of searches for specific Keywords. The algorithms used by search engines are quite sophisticated and continuously evolving.
Many web site designers are very adept at communicating the marketing messages “within” the site, but a professional SEO company can ensure that the content of the site is properly structured so it ranks high with the search engines.
A strong web site on its own is only useful if people who already know about your brand or service directly type your URL into their Browser. A strong ranking in the search engines will drive people to your site that may not have known about your website previously.
How do search engines work?
The search engines use what is called a Spider or Robot to scan the pages of each and every website including yours and record the information available in their database. Remember that search engines such as Google are basically websites much like yours only the service they provide is to accumulate information about websites and Rank those sites using their sophisticated algorithms to decide which sites should show at the top of their directory when a search is made for a particular Keyword or term.
Having your website optimized is the best way to ensure that the spider or Robot doesn’t miss any of the valuable information that would put you at the top of their organic listings.
What do I need to get a website up and running?
The 3 basic things you need to get started are a domain name (URL), a web site and a web hosting service.
How do I register a domain name?
First, you need to do a name search to determine if the name you want is available and then discuss domain name extensions (i.e. .com, .ca, etc). Next, you need to choose a registrar and register the domain name that was available in your search.
Make sure that all spellings are correct at the time of your search and registration as they will only tell you if it is available not if it is correct. If you are unsure about what is best for you we can recommend registrars as prices vary greatly or we can register the name for you.
We highly recommend Register4Less.
what is web hosting?
Web hosting is an Internet service that provides web space on a server for your website files and makes it accessible on the World Wide Web. Web hosting is typically billed monthly, quarterly or annually.
Make sure you pick your hosting company carefully as it is your email service as well as your actual site that must be reliable. Web hosting can also have an effect on how search engines rank your site.
Register4less provides this service in a variety of packages.
I had a new website created and it looks great, why do I need to do more?
A great looking website that is easy to navigate is important. However, the search engines do not reward you based on looks and visual aspects such as Flash which can actually hurt your ranking. It won’t matter how good your website looks if nobody can find you and you will need search engines like Google to generate new visits and ultimately new clients.
What is pay per click (ppc) advertising?
All search engines and directories make space along the right side and across the top of their listing for a Paid listing of websites. These listing are also known as “Sponsored Links” and the ads listed are usually relevant to the subject you first typed into the search window of your Browser.
If you want to have your website listed in the sponsored links then you have to open an account with each individual search engine and basically bid more than the person below you to move higher in those listings. Google AdWords is the best known PPC advertising program and like their “Organic Listings,” it does get the largest percentage of PPC traffic.
is the hosting of my website important to search engines?
Yes, it can help or hurt your ranking with search engines, Lakeside Web Works will do an analysis of your hosting service to make sure it is right for your website and the geographic location you wish to market in.
how much does a website cost?
The cost of a website depends on how large and complicated the website is. If your website requires a lot of graphic work, specialized programming, a database, etc, it will cost more. Take a look at our Lakeside Web Works packages to get an idea of starting cost.
The web site design is a one-time cost. However, to maintain a website, there will be ongoing maintenance fees. Depending on the updates being on a fixed schedule, we provide these services on a monthly contract or on a per hour basis. Remember that a fully functioning web site is not the same as a Search Engine Optimized (SEO) web site.
What payment options do you offer?
Lakeside Web Works accepts Mastercard, Visa and American Express credit cards as well as Paypal as forms of payment. For more information on our billing and payment options. Click here.
If you don’t see the question you wanted to ask or if you require more information about a particular question please feel free to contact us at …….
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Website Design - 15 years
Website Development - 15 years
SEO (Search Engine Optimization) - 20 years
Hosting Services - 22 years
Domain Registration - 22 years
PPC (Pay Per Click) Management - 11 years
Social Media Marketing - 15 years
Some Interesting Facts
- There are approximately 1.58 billion active websites in the world.
- There are 4.45 billion internet users worldwide.
- Two out of three people prefer to read beautifully designed content.
- 90% of people use multiple screens sequentially.
- Only 64% of small businesses have a website in 2019.
- Mobile devices account for nearly 70% of all internet traffic.
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