Pay Per Click

PPC will give you a bigger bang for your buck and quickly.

Pay Per Click Marketing

As part of your web marketing solutions, Lakeside Web Works recommends you include Pay Per Click advertising as one of your services with us.

Positive Features – easy to set up accounts.

Ads can start showing in a couple of hours.
You decide which position you would like to be listed in. Including #1.
You control your daily or monthly budgets.
You only pay when someone clicks on your ad.

Negative Features – you pay when someone clicks on your Ad.

The click-through rate of PPC is drastically lower than the organic listings.
The process can be fairly time-consuming if you are not experienced.
The more popular the keyword the more expensive the click on your ad.

Because the click-through rate of pay-per-click advertising is drastically lower than the organic listings make sure you don’t fall in love with your PPC advertising. Many web owners who are unable to get their site optimized for one reason or another like the fact that they can control their PPC themselves and never get out of this habit which is not a good long-term approach to Internet Marketing.

Google AdWords Terminology – More about the basic terms used for PPC advertising.

While all search engines offer pay-per-click advertising, just like the organic listings the majority of traffic comes from Google, Yahoo, and MSN, and their partner networks.

Google network includes Google, AOL, Netscape, Ask Jeeves, Earthlink, Lycos, and many more.
Yahoo network includes Yahoo, Alltheweb, InfoSpace, Excite, CNN, Altavista, Overture, and many more.
MSN network includes MSN Search Engine only.

Google is the king of PPC and their pay per click program called AdWords. Not only does it bring the most traffic by far but it is very user friendly with many basic and advanced features.

Google AdWords software was built so that someone with a basic understanding of web marketing could get ads up and running. Which is how they generate most of their revenue. So you must be wondering if it is that easy why you would pay for a company like Lakeside Web Works to manage your campaigns?

Because you pay every time someone clicks on your listing you need to make sure that you understand all the complexities of Internet Marketing especially in regard to PPC. We get clients telling us they spent a lot of money on PPC but didn’t feel like the actual sales justified the cost. That’s where we come in. We make sure you are getting the biggest bang for your buck.

Lakeside Web Works has many years of experience and we can either advise you on how to set up your own PPC or if you don’t have time to manage your PPC, we can help.

Because the click-through rate of pay-per-click advertising is drastically lower than the organic listings make sure you don’t fall in love with your PPC advertising. Many web owners who are unable to get their site ranked because of poor SEO like the fact that they can control their PPC ranking themselves and never get out of this habit which is not a good long-term approach to Internet Marketing.

Google AdWords Terminology – More about the basic terms used for PPC advertising.

Frequently Asked Questions about ppc

How much will a PPC Ad Campaign Cost?

There is no specific figure when it comes to the cost of a PPC campaign as you have the freedom to choose your budget and PPC ad platforms also allow you to choose your bid for each keyword, along with a daily budget of an ad group or a PPC campaign.

The cost of a PPC ad campaign depends upon the bid and quality score of an ad.

If you have a high-quality score, then you may be able to get a spot on SERPs with a lower bid, but if you have a low-quality score, then you will need to bid higher, and this will increase the cost of your PPC campaign.

Some industries have high competition, and this leads to very high bids as there are keywords which will cost you $50 or more for a single click. Although, in most cases, you can get a decent amount of traffic for a bid of less than $1 per click.

What is PPC Marketing?

PPC or pay per click advertising is one of the best ways to generate targeted traffic in a short amount of time.

As the name itself suggests, it’s a paid form of advertising and has been around for almost two decades now.

So basically the Ads that Google displays, usually at the top and on the right are there because someone pays Google and each time someone clicks on an Ad Google bills the client the amount both parties agreed upon.

It will say Ad at the beginning so you know the difference between them and the Organic listings ( which are free).

Which sites offer PPC Advertising?

There are primarily two sites which offer PPC advertising, Google AdWords which is now known as Google Ads, and Microsoft Bing Ads.

There are numerous other sites and ad networks which offer PPC advertising, but they account for less than 10% of market share as these two sites are responsible for almost 90% of the PPC advertising market.

Where do my PPC Ads appear?

Google Ads allows you to show your PPC on Google search results and other partner sites which participate in Google ads via their AdSense program for publishers.

Bing Ads, on the other hand, allows advertisers to show their PPC ads next to the search results on Bing search engine, Yahoo and MSN sites and other web properties owned by Yahoo and Microsoft.

What targeting options will I have for my PPC Ads?

PPC ads allow you to choose the people who will see your ad based on various metrics.

You can target users based on their geographic location, keywords and much. more.

It’s worthwhile to note here that in terms of targeting there is no better option than PPC ads as they are highly targeted ads allowing you complete control over the audience who will see your ads.

Why should I use PPC Advertising over other Marketing Methods?

PPC ads are good way to deliver quick results, and you can measure your success using several key metrics throughout a PPC campaign.

PPC is not meant to necessarily replace other forms of marketing but is a very useful tool to bring you more business.

Also if you have a new website that isn’t ranking in the SERPs yet or a new service or product you want to drive immediate traffic to then PPC is a good way to go

How does Google AdWords work?

Google AdWords allows you to show your ads to searchers who are looking for something using specific keywords in Google’s search bar.

If a person, for example, is looking for a dentist in London and types “Dentist in London”, then he will see results based on that keyword.

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Want to learn more about PPC and how it can help your business to grow?

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Our Experience

Website Design - 15 years
Website Development - 15 years
SEO (Search Engine Optimization) - 20 years
Hosting Services - 22 years
Domain Registration - 22 years
PPC (Pay Per Click) Management - 11 years
Social Media Marketing - 15 years

Some Interesting Facts

There are approximately 1.58 billion active websites in the world.
There are 4.45 billion internet users worldwide.
Two out of three people prefer to read beautifully designed content.
90% of people use multiple screens sequentially.
Only 64% of small businesses have a website in 2019.
Mobile devices account for nearly 70% of all internet traffic.